HOW I CREATE

Left Brain

I fill the analytical void professionally as a Producer, Showrunner, Product Marketer, and GTM Strategist. During my time in this industry, I have always relied on strategy to be at the core of everything I have created, be it large scale productions, creating entirely new programs, building teams and efficiencies, or crafting a simple headline. When it comes to Marketing, I believe if it isn't strategic, it isn't worth doing.

Right Brain

I fill the creative void professionally as a CD, Director, and Writer. During my time on the creative side of Marketing, I've held these roles both in the agency world, and in-house. Here, I've helped brands find their voices and build their audiences across many campaigns and commercials you may have seen - as well as a few you likely haven’t - all of which I have approached with the intent to disrupt and stand-out.